The global nutraceutical market continues to expand as consumers seek products that support health, wellness, and performance through science-backed ingredients. The global nutraceuticals market size is estimated to exceed $900 billion by 2040, driven by increasing consumer awareness of wellness and preventative healthcare (1). The beauty supplements market makes up a significant portion of the nutraceutical industry (2).
The demand for evidence-based nutraceuticals has never been higher. As regulatory expectations tighten and consumers become better informed, nutraceutical developers are turning to molecular and biomarker testing to validate product efficacy, establish safety, and generate data for claim substantiation.
Rising Demand for Science-Backed Nutraceuticals
Today’s consumers are selecting products supported by robust scientific research and data. According to Nutraingredients, well-informed buyers are increasingly researching ingredients and seeking out clinical data to become better educated about their supplements (3). Consumers favor brands that demonstrate efficacy and showcase transparent data practices. Successful nutraceutical brands will need to satisfy shifting consumer needs while meeting the expectations of regulators and retailers for evidence of safety and efficacy.
Traditional testing methods, such as compositional analysis and stability testing, remain essential in 2025. However, these approaches do not always reveal how an ingredient or formulation interacts with biological systems. That is where molecular testing solutions, including genomic and proteomic biomarker analysis, offer a distinct advantage for science-minded formulators.
How Biomarker Analysis Strengthens Product Development
Biomarker testing measures the biological response at the gene and/or protein level. Biomarker analysis can provide formulators with insight into how nutraceutical ingredients affect specific pathways linked to health and beauty outcomes. These insights help developers understand mechanisms of action, optimize formulations and establish safety and efficacy.
Benefits of Biomarker Analysis for Nutraceutical Testing and Development
Including biomarker analysis in your nutraceutical testing offers several benefits:
- Mechanistic Understanding: Identify biological pathways, such as inflammation, oxidative stress, metabolism, or cellular repair, that are affected by ingredients or formulations.
- Efficacy Validation: Generate molecular data for claim substantiation and to differentiate products in the marketplace.
- Formulation Optimization: Evaluate ingredient combinations to identify synergistic or complementary effects.
- Accelerate Development: Detect early biological response to guide faster formulation.
By integrating biomarker testing into your nutraceutical development pipeline, you can build science-backed credibility to boost your brand. Testing helps you gain mechanistic insights to inform formulation strategy and accelerate product development timelines.
Applications of Biomarker Testing in Nutraceutical Research
Biomarker analysis is applicable to a wide range of nutraceutical target areas, including:
- Antioxidant and anti-inflammatory products
- Metabolic health and weight management
- Cognitive health and mood
- Skin health and beauty from within products
- Immune support
As the nutraceutical industry continues to evolve, data-driven formulation and development are no longer optional; a data-driven approach is essential for credibility, compliance, and building consumer trust.
Genemarkers Nutraceutical Testing Services
At Genemarkers, we provide molecular testing services to help nutraceutical companies gain the scientific insights they need to accelerate and optimize formulations. With expertise in molecular biology, bioinformatics, and study design, Genemarkers’ testing helps clients uncover mechanisms of action, validate efficacy and safety, and generate science-backed data.
Sources:
- Nicolle, L. (2025, July 21). Longevity supplements: How are consumer demands shifting? NutraIngredients. https://www.nutraingredients.com/Article/2025/07/21/longevity-supplements-how-are-consumer-demands-shifting/
- Grand View Research. (2024, December 19). Nutraceuticals market size and share | Industry report, 2030. https://www.grandviewresearch.com/industry-analysis/nutraceuticals-market
- Yahoo Finance. (2025, April 17). Beauty supplements market research 2025–2030. https://finance.yahoo.com/news/beauty-supplements-market-research-2025-091000629.html